Innovation for Better Living
Technology that belongs in everyday care.
NuGROWS brings thoughtfully engineered light-based personal care into formats that feel clear, considered and natural to use at home.
From precision light to personal ritual
NuGROWS draws on decades of experience in precision engineering, measurement and laser-based product development.
That foundation is only the beginning. We translate control of light, operating parameters and timing into personal-care products with clear formats and routinesโso advanced technology has a practical place in everyday life.
Cold Laser, reimagined for at-home rituals
Cold Laser can sound technical or clinical. NuGROWS does not hide that technology; we rethink how it belongs in personal care.
The work is in the translation: purpose-built formats, product-specific controls, understandable instructions and a routine people can make their own. The result is personal care shaped around home, not a specification sheet.
Two collections, one way of thinking
Viva
Hair and scalp care
Viva offers hands-free and brush formats for at-home hair and scalp care. Cold Laser and Daily LED identify different light-source groups, each with its own model-specific routine. Choose by format, placement, coverage and the schedule documented for the product.
Aura
Body care and relaxation
Aura is an independent body-care collection. AuraMacaron brings 650 nm red and 850 nm near-infrared Cold Laser into a compact dual-pod format for a personal 15-minute body-care and relaxation ritual.
Innovation for Better Living
We believe technology creates more value when it becomes useful, intuitive and natural to live with. That means designing the object, the controls, the instructions and the care moment together.
It is the thinking behind A Nu Standard of Vitality: a premium at-home experience grounded in clear choices, thoughtful design and responsible communication.